Steven "SteLo" Kendall was born in Chicago Illinois in 1984. Raised in the harold ickes project's (THELOWEND)... He always loved and studied music. He wanted to know who made this who played that. He has been rapping for numerous years. His mother and sister always supported that side of him. His father was sick but they grew to be very close..He end up being sent to his uncle's down in Indianapolis years later. To him it's about believing in yourself and chasing your dream, also remaning humble and helping others. He state's "If i was to get successful with this music I would always give back to the less fortunate". TTW (turnthatway) basically means turn up. Saying turnthatway and pointing your finger straight in the air was a lot cooler to us. WE strive to be a label with super talented producers,singers and song writers. We want to be like a Motown. Founded by Steven Kendall(LO)...Timothy Rodgers(Blackie G)...and Terell Hopson(Lucky)..